Brand Insights Scraping - Monitor & Improve Your Brand Strategy | ScrapeEngine

Digital Shelf Insights

An overwhelming majority of more than 80% of customers do not explore past the first page of search results.

Improve your online product display visibility with the following actions

Identify and enhance low-performing SKUs to maximize their potential
Track and analyze digital shelf standings while monitoring competitor performance

Enhance your product descriptions and attributes through the following steps

Improve product attributes, optimize content, and enhance images to achieve higher rankings.
Conduct a comprehensive review and analysis of your content and images.
Utilize a Product Enhancement Rating, ranging from 0 to 4, to assess the effectiveness of your product optimizations.

Assortment & Accessibility

By effectively minimizing out-of-stock situations and excess inventory, brands have the potential to decrease inventory costs by 10%.

Achieve ideal inventory levels and SKU availability through effective optimization:

Analyze demand trends and replenish inventory based on sales momentum.
Conduct competitive analyses to pinpoint inventory shortfalls and implement required adjustments.
Utilize Sales Prediction to ensure optimal inventory levels are consistently maintained.

Pricing and Special Offers

During online shopping, a substantial 88% of shoppers regularly conduct price comparisons.

Effectively monitor and compare competitor pricing using the following capabilities

Achieve 99% precision in matching exact and similar products across your competitors.
Analyze SKU-level pricing, availability, promotions, and access detailed pricing history.
Monitor your competitors' price changes with a rapid 10-second data update frequency.

Maximize and review prices in real-time to ensure competitiveness

Fine-tune your prices several times daily based on preset rules, ensuring optimal pricing strategies.
Take advantage of gaps in competitor pricing by promptly adjusting your own.
Utilize our comprehensive Price Optimization solution to thoroughly analyze and optimize your prices compared to competitors.

Effectively monitor and track competitor promotions across emails, social platforms, and websites

Analyze and refine your promotional strategy to align with competitors and enhance marketing effectiveness.
Monitor promotions in real-time and craft compelling offers to maintain competitiveness.
Track competitor promotions across email campaigns, social networks, and websites.

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